Eye Care Professionals and Dr. Matthew Mills has been selected for the 2024 Best of Reno Award in the Ophthalmology category by the Reno Award Program. Additionally, this is the sixth consecutive year in a row that Eye Care Professionals has been given the distinction, placing our practice in the Business Hall of Fame.

Each year, the Reno Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Reno area a great place to live, work and play.

“We view marketing as a way to communicate and educate our patients and the Reno community about the various options and advancements in eye health,” Dr. Mills says. “We are very intentional about making sure all the content we put into the marketplace speaks to the leading edge of vision correction procedures we offer at ECP, and that we share the life-changing stories of the patients who have undergone these procedures.”

Various sources of information were gathered and analyzed to choose the winners in each category. The 2024 Reno Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Reno Award Program and data provided by third parties.

About Reno Award Program

The Reno Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Reno area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Reno Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.